Dickies Supa Dupa

Utilizing both humble innovations, and components from the Dickies apparel line, we created a unique and meaningful - yet familiar silhouette with performance features.

After initial blueprint drawings were created and sent to our factory partners, we went through several rounds of revisions to find the right dimensions, and lug depth to achieve a perfect balance of simple style and performance

Several rounds of revisions were completed for the upper pattern to correct proportions and fit/comfort issues.

A trip to Guang Zhou helped to make last minute adjustments to all styles and colorways.

A landing page on Dickies.com helped to explain the components of the Supa Dupa as well as all of the premium features.

A model using a factory model, rendered in Adobe dimension for presentation purposes.

The Supa Dupa line expanded to a 16 SKU program with both soft and steel toe options. The steel toe option was weighed in as one of the lightest weight safety shoes on the market.

The Dickies TreadLock outsole pattern has passed some of the industries highest slip scores, receiving a .77 coefficient of friction on the Mark II oily wet slip test